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(Photo courtesy of Nick Westergaard)

Social Media: Why your online brand needs offline touch points

One of my favorite photos from our Social Strategy Boot Camp event series is the one featuring a few attendees having fun with some of our branded stickers. More than being a great shot of people enjoying themselves on-site — a goal of any event organizer — it’s a favorite of mine for a different [...]

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The U.S. Capitol Building is pictured in Washington, February 27, 2013.    REUTERS/Jason Reed

Iowa lawmakers chart different courses on social media

Technology offers legislators new ways to communicate with constituents

By J.T. Rushing, correspondent  WASHINGTON — For Sen. Chuck Grassley, it’s a habit. For Sen. Tom Harkin, it’s a pain in the neck. Rep. Bruce Braley uses it as a tool, and Rep. Dave Loebsack is just starting to use it at all. Social media websites like Twitter and Facebook are many things to Eastern [...]

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(Credit: MorgueFile.com)

On Topic: Eyes in the backs of their heads

She has skyward of 1,000 “friends” on Facebook. Which means when the Cedar Rapids-based marketing agency chief commented on the social media site earlier this year about witnessing what appeared to be a “very drunk” restaurant operator — she wasn’t certain if he was the owner or manager — accosting the band, lots of folk [...]

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Iowa Hawkeyes head coach Lisa Bluder signals to her team during the second half of an NCAA college basketball game against the Ohio State Buckeyes Thursday, Jan. 3, 2013 at Carver-Hawkeye Arena in Iowa City, Iowa.  (Brian Ray/The Gazette-KCRG)

Slowly, Iowa’s Bluder joining Twitterverse

Iowa coach using it more as a tool to keep tabs on potential recruits than to post about herself

IOWA CITY — She hasn’t tweeted, and she follows precious few. But Iowa women’s basketball coach Lisa Bluder is now part of Twitter Nation. “(Assistant) coach (Jan) Jensen has kind of made it a mission to get me to become better on Twitter,” Bluder said of the social-media forum. “I have my account set up, [...]

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Jack Taylor’s record performance wows Twitter

Grinnell's sophomore guard scored 138 points in a single-game, a NCAA record, and Twitter lit up

[View the story "Jack Taylor's scoring explosion rocks social media" on Storify]Jack Taylor’s scoring explosion rocks social mediaGrinnell College (IA) guard scored 138 points in a single game to break the NCAA single-game scoring mark. Here’s what twitter and social media were saying Tuesday night.Storified by · Tue, Nov 20 2012 20:49:46Jack Taylor, a sophomore [...]

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Disconnect: Online relationships can’t substitute for the real thing

More time online means less time with friends, family

  Kristie Groff used to check the weather when she woke up in the morning. Then she bought a Smartphone. “I’d scroll through Facebook and twitter before I got out of bed,” Groff says. The Iowa City parent of two thought nothing of this new habit, until it started infringing on her family. “We were [...]

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Twitterverse remains Hawkeye-less

Twitter ban could be tricky in the hyper-me world of social media and sports

IOWA CITY – In a 2009 interview, Iowa coach Kirk Ferentz dismissed Twitter. No one would care if he had Wheaties or Honey Nut Cheerios for breakfast, he said. He added, “You never say never, but if you see me with a Twitter account, just hit me with a baseball bat. Go ahead, take a [...]

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Social Media: Why Twitter has more value than you think

I speak to groups about social media marketing a lot. The audience makeup can vary greatly when it comes to social adoption, from very advanced marketers seeking to take their activity to the next level to small businesses trying to grasp what this “social media thing” is and how it can benefit their brand. For [...]

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Sen. Chuck Grassley, R-Iowa, pauses during a Senate Finance Committee hearing on health care overhaul reform legislation on Capitol Hill on Wednesday, Sept. 30, 2009 in Washington.  (AP Photo/Evan Vucci)

Anti-Coke remark a ‘tweet of frustration,’ Grassley says

Iowa senator tweeted about Coca-Cola's decision to stop supporting ALEC 19

Sen. Charles Grassley, R-Iowa, said a recent comment he made suggesting people avoid Coca-Cola was made out of frustration with corporate executives. “I guess that was more a tweet of frustration,” the senator said today. On Saturday, Grassley posted on Twitter that people maybe should think about not drinking Coca-Cola since the company ended its [...]

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(AP Photo)

Grassley’s Tweet more like a Peep – Updated 20

  Instead of sugary Peeps, U.S. Sen. Chuck Grassley gave us an acidic tweet over the Easter weekend. Grassley, whose freewheeling use of Twitter is legendary, unloaded on President Obama’s suggestion a week ago that a Supreme Court ruling tossing out his health care reform effort would smack of “judicial activism.” “Constituents askd why i [...]

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