WILLIAMSBURG — The scent of sugar wafts through the air as Isaac Collins uses a large wooden spoon to mix fudge in a copper kettle. Minutes later, he pours the fudge onto a marble table. Working in a circle, Collins walks around the table, using large wooden paddles to move the fudge around. Swapping [...]

When your potential customers live anywhere from rural Iowa to Brazil, you need to use a variety of traditional and state-of-the-art marketing tools to bring them to your doorstep. No one probably understands that any better than Theresa Phillips, general manager of Tanger Outlet Center in Williamsburg. “We use television, newspaper inserts and a few [...]