116 3rd St SE
Cedar Rapids, Iowa 52401
Iowa Speedway's Small shovels fan's walkway
As the winter storm rolled across Iowa on Monday, Iowa Speedway President Jimmy Small took an opportunity to do some guerrilla marketing of sorts.
The Speedway has been pushing a "Fans with Benefits" marketing campaign, which promotes the relationship between the track and its fans. The relationship went to another level Monday night.
He sent out a tweet, offering to shovel a fan's driveway if they were to call up and order some season tickets.
I will personally come to your house 2nite and clear your driveway for the first person to call, mention this tweet, & buy 4 new season tixJanuary 5, 2015
I will personally come to your house 2nite and clear your driveway for the first person to call, mention this tweet, & buy 4 new season tix
— Jimmy Small (@IowaPresident)
Some fans didn't believe the offer was serious, but Small definitely was. He tweeted later that he'd found the fan and was headed to Lynville to do some shoveling.
Well, most of our fans thought I was joking. I was not! I finally got in touch with a customer who accepted the offer. Next Stop: Lynnville!January 6, 2015
Well, most of our fans thought I was joking. I was not! I finally got in touch with a customer who accepted the offer. Next Stop: Lynnville!
— Jimmy Small (@IowaPresident)
This is the driveway. Wow. Long night ahead! January 6, 2015
This is the driveway. Wow. Long night ahead! #FansWithBenefits @IowaSpeedway pic.twitter.com/RXzH6JvfHK
— Jimmy Small (@IowaPresident)
@IowaPresident Jimmy Small shoveling snow off our walk pic.twitter.com/vjSnd6sTjB
— Connor Fraker (@ConnorFraker)
Small ended up getting off a little light, only having to do the Fraker family's front walkway.
Ok they let me off easy... Just the front walkway. That was fun! January 6, 2015
Ok they let me off easy... Just the front walkway. That was fun! #Lynville #FansWithBenefits @iowaspeedway pic.twitter.com/UZV4E6qWQi
— Jimmy Small (@IowaPresident)
Iowa Speedway's season kicks off May 16 and 17 with the NASCAR Xfinity Series and K&N Pro Series.
l Comments: jeremiah.davis@thegazette.com; (319) 368-8884
Iowa Speedway President Jimmy Small stands on the Farker's front walkway in Lynville after shoveling as part of a ticket promotion he came up with as the snowstorm rolled through Iowa. (Photo courtesy Jimmy Small's Twitter account)
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