
While most Super Bowl advertisers went with some combination of silly and sexy in hopes of winning over viewers, Chrysler struck a far more poignant vibe with its “So God Made A Farmer” ad.
Ostensibly promoting its line of Ram pickup trucks, Chrysler’s homage to farmers was based around a speech delivered by Paul Harvey, a conservative radio host. According to Agriculture Proud, Harvey recited this speech in 1978 at the Future Farmers of America convention.
The Ram spot was the third most popular of the night, per the USA Today Ad Meter.
Columnist Jennifer Hemmingsen also offered her perspective on the ad. What did you think? Watch the ad below:
This advertisement is virtually the exact story of my Dad (including the part about the school board meeting). I can’t watch it without thinking of him and how much I miss him.
Technology has changed and the life of a farmer has changed, but the farmers I know today still have the heart and goodness and the work ethic my Dad had.
Rich, what a great comment you made about your father and farmers in general. While technology has changed the farmer is still the good person he/she always was. Paul Harvey was an excellent moderator for this and it was great to see Chrysler use it to give everyone a chance to reflect about a very important group of people.
As much as I’m getting tired of the car companies trying to outdo each other with intensely patriotic and dramatic commercials, this was a really good commercial. ANF
While I really liked the commercial, I will not be giving up my Ford F 250 (diesel).