The holiday that celebrates love is met by many with apathy, and others with downright dread.
Only about 60 percent of Americans will celebrate Valentine’s Day Thursday, making just about every other holiday except St. Patrick’s Day more popular.
The slowly recovering economy is still putting a damper on the holiday, with 55 percent of consumers in a PriceGrabber survey saying it has affected how much they spend on their sweeties.
The National Retail Federation predicts Americans will shell out an average of $130.97 on Valentine’s Day in 2013, up from $126.03 last year. Total spending will reach $18.6 billion.
But for some who forgo the festivities, it can be a matter of principle rather than money.
“I think Valentine’s Day has gotten sort of commercialized. The opinion we hear is, it’s sort of a Hallmark holiday,” said Cathy McBreen, whose Millionaire Corner investors’ website found in a survey that 16 percent of married couples don’t celebrate.
What are your plans? Will you be celebrating Valentine’s Day?