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What do you think of how UI handled Tiger Hawk beer posters?
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A sponsorship arrangement between the University of Iowa and Anheuser-Busch hit a snag this week at some bars.
The university’s Tiger Hawk emblem appeared on Bud Light banners welcoming students back to campus and advertising happy hour deals. The UI subsequently asked a local wholesale distributor for the beer maker to remove the posters.
The deal with Anheuser-Busch was envisioned as a way to promote responsible drinking. But UI spokesman Tom Moore said the offending posters didn’t include a message to “drink responsibly.”
Moore also said the university is supposed to approve promotional materials ahead of time, but officials saw only a preliminary drawing of these posters. He said the UI now will need to approve final designs before materials are distributed.
What do you think of how the situation was handled?
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How could the UI officials NOT think this would happen and take better precautions?? It doesn’t take a PHD’d genius to understand that what happened was planned to occur from the first by Anheuser-Busch. They want to use the UI Tigerhawk logo to sell beer! So when UI gave permission to use the logo the result was almost pre-ordained. The banners were another big “fail” for the intellectuals running UI. (Just like the handling of the Coker situation or Pierre Pierce). What next in the U’s quest for $$$? Do the “geniuses” running UI license the logo for use by the local drug dealers? I can’t speak for others but I’m so sick of the current UI administration’s fumbling and bumbling I could vomit. It’s time for big changes in who runs UI.
I’m guessing you haven’t actually seen any of the posters.
Over react much???
Lets face it. College kids are going to drink no matter what the administration at the U of I and the City of Iowa City do. Kids will be kids. What kind of rocket scientist at the U of I didn’t think that beer specials would be put on the signs. Duh!!!
The larger picture is when is the administrative people at the U of I going to kill he golden goose. The university thrives on kids coming from out of state because Iowa has good academics and is considered a party school. At what point will the U of I drive the lucrative revenue stream from out of state kids.to other schools. Do we want the U of I to become like UNI and be forced to cut programs because the vast majority of UNI students are from in state. In the mean time Iowa students party on and hopefully next year you will be ranked the number 1 party school in the nation. Go Hawks.
I think whoever approved this at Iowa should be fired. It was doomed to fail. It is the same as selling pot/drugs in a grade school. And to idiots who say “college kids are going to drink anyway” you are also an idiot. The academic portion of the university has been fighting this problem for many years. Too many Iowans are brainwashed with the “hawkeyes above all” mentality.
A couple problems with your comparison “it is the same as selling pot/drugs in a grade school.” First of all, grade schoolers are minors, bar patrons are not. Second of all, pot/drugs are illegal, beer is not. I’m sure you are going to jump in with the argument that underage students are in the bars. I’m not naive enough to believe there are no underage people in the bars but do you change an R rated movie because there is potential for someone under 17 being in the theater – remove the sex, language, violence? No – that is why it rated R. Bars are meant for the 21 over crowd, adults. These posters are in bars, not hanging up in the university library.
Do I think it was silly of the university to think the logo wouldn’t be used with drink special posters? Yes. But let’s look at all things Hawkeye. Does the logo get put on shot glasses? Beer pitchers? Pilsner glasses? Beer mugs? Yes, to those and much, much more. The university gets a lot of money for the logo, either stop taking the money or stop complaining when the logo gets used on a poster with a bottle of beer.
You do not make sense. My comparison is just right. You have the poor mindset that most people unfortunately do. That is the idea that it has always happened this way so why change it.
. The university should not get into the booze business and the bars need to run their businesses reasonably by not catering to the underage drinkers. Sure college kids will always drink, but the adult way to look at this is to keep the college and the bars seperate.Punish the bars that attract the underage just to increase their profits. If a bar owner cannot make a profit on adults then they are in the wrong business. I seem to remember some of them crying the last time the police cracked down on underage customers.
It was a very poor idea that should have been turned down from the beginning.