A sponsorship arrangement between the University of Iowa and Anheuser-Busch hit a snag this week at some bars.
The university’s Tiger Hawk emblem appeared on Bud Light banners welcoming students back to campus and advertising happy hour deals. The UI subsequently asked a local wholesale distributor for the beer maker to remove the posters.
The deal with Anheuser-Busch was envisioned as a way to promote responsible drinking. But UI spokesman Tom Moore said the offending posters didn’t include a message to “drink responsibly.”
Moore also said the university is supposed to approve promotional materials ahead of time, but officials saw only a preliminary drawing of these posters. He said the UI now will need to approve final designs before materials are distributed.
What do you think of how the situation was handled?