“Black Friday” will come early for Walmart, which plans to move up the start of its holiday-specials season to 8 p.m. on Thanksgiving.
Normally, holiday shopping begins the day after Thanksgiving, known as Black Friday. Over the years, it has come to symbolize the day that retailers turn profitable for the year.
Walmart, the world’s largest retailer, launched Black Friday specials at 10 p.m. last Thanksgiving. This year, the company said it will guarantee customer access to three special deals between 10 and 11 p.m.
Last year, several retailers including Target and Kohl’s decided for the first time to open at midnight, a trend that could eventually replace Black Friday with Black Thursday as the unofficial holiday kickoff. This year, Sears will open at 8 p.m. on Thanksgiving and Best Buy at midnight.
What do you think of the holiday shopping shift? Do you think stores should be open on Thanksgiving Day or evening, ahead of Black Friday’s traditional holiday shopping kickoff?