Nick Westergaard is the Creative/Account Director and principal at Westergaard, an advertising and marketing firm started 30 years ago by his father, Dean Westergaard. Nick is responsible for leading the firm’s new media and new business efforts. Basically he’s the unofficial VP of New Things and Blogger-in-Chief.Previously Nick held progressively responsible marketing positions at Buckle Down Publishing and ACT, Inc. During his tenure at both organizations he led bold initiatives in branding, marketing, and e-commerce. He holds a BA in Psychology and Theatre Arts from the University of Iowa. In 2005 he started blogging on branding and new media.Nick is a frequent speaker at the University of Iowa, where he sits on the Advisory Council of the Marketing Institute at the Tippie College of Business. He is an Iowa City Area Chamber of Commerce Ambassador and serves on the board of directors of United Action for Youth and the Englert Theatre. Nick is also on the Marketing Advisory Committee for the Iowa City UNESCO City of Literature. He is very active with his sons’ Cub Scout pack.Nick lives in Coralville, Iowa with his wife, four kids, and dog.

Testing Ideas for Paid Search and Social Media Ads

With traditional advertising media such as TV spots and magazine ads, many companies invest heavily before they can predict how ads will perform. Not only do they pay the TV channel or magazine publication, they invest in the creative talent, … The post Testing Ideas for Paid Search and Social Media Ads appeared first on [...]

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LearnVest Uses Social Media to Make Finance Engaging

Social networks like Facebook and Twitter are increasingly valuable places for brands and consumers to connect on a variety of topics. While many may think they’re just places to find restaurant specials and clothing sales, at LearnVest social media channels are used … The post LearnVest Uses Social Media to Make Finance Engaging appeared first on Brand [...]

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How to Sell Social Media to Management

You’ve taken the first steps. As a marketer, you “get” social media and understand how it can move the needle for your business. However, you still have one big challenge in front of you: management. They don’t understand social media … The post How to Sell Social Media to Management appeared first on Brand Driven [...]

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Social Brand Forum 2013 Dates and Speakers Announced

We have some exciting news to share. Since last fall’s first ever Social Brand Forum, which brought national social media thought leaders to Iowa’s Creative Corridor, we’ve been thinking about what would come next. This spark was further ignited last … The post Social Brand Forum 2013 Dates and Speakers Announced appeared first on Brand [...]

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White Paper vs. eBook: What’s Best for Your Brand?

Are you trying to increase your organization’s content marketing beyond blogs and social media posts? Perhaps it’s time to get a bit more in depth with a white paper or eBook. But how do you know which one of these … The post White Paper vs. eBook: What’s Best for Your Brand? appeared first on [...]

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What Does Your Brand Stand For?

With all of the shifts that the Internet has brought, many of us don’t know what to do or even where to start. As our megaphone for getting our stories to the masses has changed, many of us are overwhelmed … The post What Does Your Brand Stand For? appeared first on Brand Driven Digital. [...]

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New Pinterest Features Enhance Strategy & Analytics

Pinterest took the social scene by storm after launching its beta in 2010. Now the network that drives more traffic than Google+, YouTube, and LinkedIn combined has made some major changes to their platform that impact brands in a positive … The post New Pinterest Features Enhance Strategy & Analytics appeared first on Brand Driven [...]

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What If You Can Only Do One Thing on Social Media?

“If you’re strapped for time and money and can only do one thing on social media, what should that be?” This was the question posed at one of our recent Social Strategy Boot Camp events. Many marketers — especially small … The post What If You Can Only Do One Thing on Social Media? appeared [...]

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Why Social Media Events Matter

It’s not often that someone may tell you that your job in social media is like a job in healthcare. Today, I’ll tell you just that. Like you, a doctor does their job every day. They are experienced and they … The post Why Social Media Events Matter appeared first on Brand Driven Digital. Continue [...]

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What the Facebook News Feed Redesign Means for Your Brand

Last week Facebook announced a redesign of the most traveled page on their site — their homepage or user news feed. This is the first major overhaul for Facebook since September 2011 when they rolled out their Timeline design for … The post What the Facebook News Feed Redesign Means for Your Brand appeared first [...]

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