As the race for the Iowa 1st District Democratic nomination enters the final two months, Monica Vernon will be the first candidate to launch campaign ads on television.
Vernon will begin airing “Daughters,” a 30-second spot on broadcast TV Monday – 57 days before Democrats go to the polls to choose a nominee.
Vernon, a Cedar Rapids city councilwoman and business owner, will use the ad to take her message to Democratic voters across the 20-county district that includes Cedar Rapids, Waterloo-Cedar Falls and Dubuque.
“There are five people in the race and this is the way to take the message to the biggest swath of voters,” campaign manager Brenda Kole said.
Like the other candidates seeking to succeed Democratic Rep. Bruce Braley, Vernon has been crisscrossing the district from Marshalltown to Allamakee County since last summer to engage voters in small groups at meet-and-greets and Democratic Central Committee meetings.
The ad is a way for Vernon to introduce herself to thousands of potential voters, tell her story and make her case for the nomination, Kole said.
The TV features her daughter, Eleanor, talking about Vernon’s involvement in building a shelter for women and children, starting a business at her kitchen table and serving the community in various ways all while raising three daughters – Eleanor, Natalie and Frances – with her husband, Bill.
Vernon faces Swati Dandekar, Rep. Anesa Kajtazovic, Rep. Pat Murphy and Dave O’Brien for the nomination. Rod Blum, Gail Boliver and Steve Rathje are seeking the GOP nomination.
The primary election is June 3.