ImOn, Viacom continue to negotiate new contract

Viacom had threatened to pull service today if negotiations fell through

George Ford
Published: April 1 2014 | 12:01 pm - Updated: 7 April 2014 | 3:02 pm in

ImOn Communications in Cedar Rapids said Tuesday its negotiations with Viacom to carry all 15 MTV Networks went  through the night and continue today.

ImOn and other hundreds of other cable TV providers around the country have been negotiating a new contract with Viacom. The latter had threatened to cause the channels to go dark starting at 12:01 a.m. today if negotiations failed.

"The channels have not been pulled by Viacom yet and remain available to ImOn customers," ImOn said in a statement on its website.

ImOn contends that Viacom is asking for a rate increase that is 40 times higher than the current rate of inflation. The company has said it cannot absorb the rate increase proposed by Viacom.

The channels affected by the potential Viacom blackout include BET, Centric, CMT, Comedy Central, MTV, MTV Hits, MTV2, Nick Jr., Nickelodeon, Nicktoons, Spike, Teen Nick, TV Land, VH1 and VH1 Classics.

Cable TV providers, represented by the National Cable Television Cooperative, contend that Viacom's channels have declined in popularity since 2010.

Calls seeking further comment from ImOn executives have not been returned.

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