RuffaloCODY buys crowdfunding business for nonprofits

"We will be able to engage and connect donors with projects that are of high interest to them"

George Ford
Published: January 15 2014 | 4:30 am - Updated: 29 March 2014 | 2:07 am in
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ScaleFunder, an online engagement and fundraising business that provides integrated crowdfunding solutions to nonprofit organizations, has been acquired by RuffaloCODY of Cedar Rapids.

Duane Jasper, president and CEO of RuffaloCODY, said ScaleFunder’s emerging crowdfunding technology, developed at the University of California, Los Angeles, will complement his company's fundraising tools for colleges and universities.

“The addition of crowdfunding software and the ScaleFunder team extend our service offerings and the RuffaloCODY fundraising platform," Jasper said. "Our aim is to help our clients and the marketplace better engage their constituents through donor-focused marketing services, and with technology that makes the process more effective."

Jasper said crowdfunding, which is more widely known as a way for entrepreneurs to finance start-up business ventures,  provides an opportunity for nonprofit organizations to leverage online and social channels to raise support.

"We will be able to engage and connect donors with projects that are of high interest to them," Jasper said. "ScaleFunder will be a product of RuffaloCODY that will be available over the Internet for our clients."

Jasper said ScaleFunder will remain located in Los Angeles.

"The company employs a handful of people today, but we envision that the team will grow to about a dozen by the end of the year," he said. "We would anticipate that the technology and support team will continue to be located in California.

"As we start to develop direct marketing services around the technology, those people will be located here in Cedar Rapids."

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