iGYM in Cedar Rapids using different concept, focusing on different market

iGYM, which is the seventh facility in the "MAC" family

George Ford
Published: January 15 2014 | 6:00 am - Updated: 29 March 2014 | 2:07 am in

Growing up in his family's business, Curtis Meier was a natural to develop iGYM, a new type of fitness center.

Wayne Meier and his wife, Jackie, launched New Image Fitness in 1984. Over the last 30 years, the business evolved into the Midwest Athletic Club (MAC) with two locations in Cedar Rapids and MAC XPRESS 24/7, with four locations in Cedar Rapids, Marion and Fairfax.

The MAC Xtreme, MAC South and MAC XPRESS 24/7 require a membership commitment. The MAC Xtreme at 4700 Tama St. SE offers a number of amenities, including a basketball court, executive locker room, hot tub, swimming pool and women's only area.

Curtis Meier said iGYM, a "low model" fitness center that opened last month at 1100 Blairs Ferry Rd. NE, offers month-to-month memberships and does not require a long-term contract.

"We want to make it convenient and affordable for everyone to incorporate health and fitness into their everyday lives," Curtis Meier said. "We offer over 100 pieces of cardiovascular and strength training machines. We have a full body circuit training line, strength and functional training areas, and group exercise classes."

iGYM offers a basic rate of $14.95 per month, which provides the use of all fitness equipment. The VIP rate of $19.95 per month also includes 40 percent off all fitness bars, drinks and apparel, free group exercise classes, 40 percent off the MAC Smoothie Xpress at the MAC Xtreme, free 30-day guest privileges and a free iGYM t-shirt.

Curtis Meier said iGYM is focusing on a different market in the community.

"It's very heavy on equipment with small locker rooms for individuals who want to come in, get a workout, and get on with their day without paying for services that they're not going to use," Meier said. "Seventy percent of the members so far are women between the ages of 20 and 48."

"I think that's because it's more user friendly. It doesn't have the basketball court and a lot of the huge free weights and dumbbells," he said, adding that group exercise classes and cardio equipment tend to attract more of a female demographic.

Meier said iGYM is staffed with full-time employees during its hours of operation. The fitness center is open from 5 a.m. to 10 p.m. Monday through Thursday, 5 a.m. to 9 p.m. on Friday and 7 a.m. to 6 p.m. on Saturday.

iGYM, which is the seventh facility in the "MAC" family, is closed on Sunday.

Wayne Meier said there is a possibility of a future iGYM in southwest Cedar Rapids.

"I'm starting to slow down, but my two children, Curtis and Chelsey, are ready to take this and go with it," Meier said. "The motivation for this is coming from Curtis and Chelsey, and I'm here guiding them through the process of opening a new facility.

"It's a joint venture with all of us and a learning experience for all of us."

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