Economic development group brags about Iowa in new campaign

Goal is to reconnect UI alumni, former residents to Eastern Iowa

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March 29, 2014 | 1:29 am

There are 14 Hawkeyes in the College Football Hall of Fame, the University of Iowa is one of 60 schools listed as a public ivy and there are 34 Hawkeyes playing in the NFL.

The Iowa City Area Development Group is using these facts and others in a new regional branding campaign, Iowa Brag,on Twitter and Tumblr.

Posts will start later today and will continue throughout 2014.

The campaign, which will provide interesting facts about the Corridor through social media, is aimed toward reconnecting alumni and former residents to the growth and opportunities in the Corridor.

“We hear over and over from Iowa Clubs across the country that their members want to know what’s happening back home and if there are jobs and opportunities for them,” said DaLayne Williamson, ICAD Group Workforce Business Services Director, in a news release.

To launch the campaign, Outback Bowl-themed buttons will be handed out during the Hawkeye Huddle in Tampa, displaying messages such as “Our Opponents Look Good in Pink,” “27 Bowl Games and Counting,” and “Hayden Fry: The Man, The Myth, The Mustache.”

The Hawkeye Huddle is a pre-game reception held before all away football games and bowl games hosted by the National I-Club and UI Alumni Association.

Once the bowl game is over, the campaign will be less football focused and more development focused. Eric Hanson, spokesman for ICAD, said future slogans will include Corridor rankings like Cedar Rapids being ranked 29th in Livability.com’s Best Places to Live list, spotlights on Corridor companies and products made in the region.

Hanson said the campaign is also broad enough that it can include statewide statistics such as the number of nine hole golf courses per capita, which may spark the interest in golf enthusiasts.

The Iowa Brag website and Twitter account will help include links to the Pick Your Pace website as well as the Iowa's Creative Corridor website to give people more information on the community.

IC CoLab members Creative Mellen and Sculpt helped develop the campaign. Sculpt will also manage the posts on Twitter and IowaBrag.

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