New York has become a new haven for wayward Big Ten bowl teams.
The league inked an eight-year agreement with the Pinstripe Bowl beginning with the 2014 season and lasting through the 2021 season. The game takes place at Yankee Stadium, which will feature a Big Ten fixed sign along the first-base line and home plate rotating signage.
“The Big Ten Conference playing college football at Yankee Stadium is something I know my father would be proud to see come to fruition. He had a great passion for college football and spoke glowingly of his involvement with several of the conference’s programs,” said New York Yankees Managing Partner Hal Steinbrenner in a release. “Welcoming a national powerhouse conference like the Big Ten to participate in the New Era Pinstripe Bowl and partner with the New York Yankees for years to come only expands the prestige of our great annual bowl game in New York City.”
“Once we saw the success of the New Era Pinstripe Bowl, it became obvious – especially with the Big Ten’s growing East Coast footprint – that being in the media capital of the world at one of sports’ most renowned venues was a natural pairing,” said Big Ten Commissioner Jim Delany. “By agreeing to an eight-year partnership, it increases the likelihood that most of the Big Ten schools will have the opportunity to participate in the game, while giving our coaches, student-athletes, administrators and fans the opportunity to experience the nation’s biggest metropolis and an iconic setting like Yankee Stadium.”
The Pinstripe Bowl approaches its fourth season and current matches a Big 12 opponent against a Big East foe. In 2014, the Big Ten likely will face an ACC opponent.
According to a news release, the 2012 New Era Pinstripe Bowl, featuring a 38-14 Syracuse victory over West Virginia, recorded a 3.9 household coverage rating. For bowls played prior to New Year’s Day, only the Chick-fil-A Bowl (5.6 HH cvg rtg) and the Alamo Bowl (4.8 HH cvg rtg) recorded better overall ratings. After drawing a 2.5 total rating for the Iowa Stte-Rutgers game in 2011, the Pinstripe Bowl’s 56 percent ratings increase was the second-largest for all bowls on ESPN this past season through Jan. 1, 2013. Only the Armed Forces Bowl (plus-62%) topped the Pinstripe Bowl for largest increase in 2012 vs. 2011.
Two of the three previous Pinstripe Bowls were played in snowstorms. Only the 2011 game between Iowa State and Rutgers boasted a non-inclement game atmosphere.
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