The Iowa Department of Public Health is using a humorous approach to get people talking about a less-than-funny topic, colorectal cancer.
Humorous “back side” drink coasters have been distributed to 26 bars and restaurants in 19 Iowa counties, including Beef O’Brady’s at 5420 Edgewood Rd. NE. in Cedar Rapids.
“We tried to think of a way to reach both men and women and it occurred to us that almost every small town has a tavern, small bar or restaurant where everyone gathers,” says Jeanna Jones, social marketing and education coordinator for the Iowa Get Screened program within the Iowa Department of Public Health.
“We thought we could get our message out by working through this different venue, enlisting the help of bartenders in telling people about the screening programs available, as well as raise public awareness about the importance of getting screened.”
Colorectal cancer is the second leading cause of cancer deaths in Iowa. It often starts as a tiny growth or polyp in the colon or rectum and can be prevented if these polyps are detected and removed during a colonoscopy.
The front of each coaster approaches the hard-to-talk-about subject in a light, yet pointed, manner while the back side (no pun intended) provides key facts concerning colorectal cancer and information on how to get screened.
by R’becca Groff