WineStyles of West Glen announced the conversion of its business model into the newly re-branded WineStyles® Tasting Station® where customers can Taste, Learn and Enjoy® the best in fine wines, artisanal cheeses, chocolates, craft beers, teas and other gourmet items. Additionally, local residents and owners Bryan and Andrea McGinness purchased the entire existing WineStyles franchise system, moved its corporate headquarters to West Des Moines, and have begun the Tasting Station restructuring of the original concept. Jeff McGinness, Bryan’s younger brother and attorney, has joined the business as a partner and will assist with the development and roll out of the enhanced concept. Jeff McGinness operates in Iowa City in the new IC CoLab.
For the next two and a half years, the McGinness’ will manage the day-to-day operations of nearly 50 existing WineStyles stores while developing new and/or converting existing units into the WineStyles Tasting Station model. After that period of time, the McGinness’ will complete the purchase of WineStyles’ business assets including the assignment of all franchise and area developer agreements.