Nick WestergaardNick Westergaard is the Creative/Account Director and principal at Westergaard, an advertising and marketing firm started 30 years ago by [...] |
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Updated: 11 February 2013 | 9:00 am in Features and Columns
Content Creation vs. Curation
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A recent study from MarketingProfs and the Content Marketing Institute on the state of content marketing reported that B2B marketers’ chief concern was producing enough content. This represents a shift, as in previous years the biggest challenge had been creating … 
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