Nick Westergaard is the Creative/Account Director and principal at Westergaard, an advertising and marketing firm started 30 years ago by [...]
Updated: 31 January 2013 | 9:00 am in Features and Columns

What Is a Brand?

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Believe it or not, one of the questions I hear most often is – what is a brand? It’s no secret that I am a brand-driven guy. As exciting as new technology is, I’ve always viewed social and digital media …

The post What Is a Brand? appeared first on Brand Driven Digital.

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