Nick Westergaard is the Creative/Account Director and principal at Westergaard, an advertising and marketing firm started 30 years ago by [...]
Updated: 10 December 2012 | 6:00 am in Features and Columns

Social Network Shifts Brands Need to Watch in the New Year

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Last week, Google announced that they were rolling out Google+ Communities, a feature very similar to Facebook’s popular groups. In thinking about the impact this has on brands, a bigger story is coming to light, and it’s not limited to …

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