Nick Westergaard is the Creative/Account Director and principal at Westergaard, an advertising and marketing firm started 30 years ago by [...]
Updated: 29 November 2012 | 7:40 am in Features and Columns

Social vs. Digital: Focusing on the Bigger Picture

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As I’ve noted before, words matter. Especially helpful are the words or labels we use to communicate concepts with one another. In fact, a more accurate descriptor than the somewhat derisive term ‘label’ might be the more utilitarian ‘handle,’ as …
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