Nick WestergaardNick Westergaard is the Creative/Account Director and principal at Westergaard, an advertising and marketing firm started 30 years ago by [...] |
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Updated: 29 October 2012 | 9:40 am in Features and Columns
Do You Need The Impact Equation? (Book Review)
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When outlining how brands are built online, we often say that’s it’s through three things — conversations, content, and community. However, one underlying principle unites all three — platform. Whether a personal or professional brand, those making an impact online …
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