Nick Westergaard is the Creative/Account Director and principal at Westergaard, an advertising and marketing firm started 30 years ago by [...]
Updated: 25 October 2012 | 9:40 am in Features and Columns

7 Content Trends B2B Marketers Need to Know About


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When it comes to social media marketing in the B2B space, it’s no secret that content is king. For years organizations like the Content Marketing Institute and MarketingProfs have reinforced this axiom with hard facts. The data from the newest …
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