Nick Westergaard is the Creative/Account Director and principal at Westergaard, an advertising and marketing firm started 30 years ago by [...]
Updated: 11 October 2012 | 9:40 am in Features and Columns

The Mutant Startup

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We talk a lot about ‘start-ups’ but what about legacy businesses that have rich history, people, and systems but need to strike out in a new direction? This is very similar and yet very different to start-up culture. In today’s …
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