Through Hawkeye Sports Properties, the University of Iowa has 132 sponsorship contracts that bring in a guaranteed $6 million annually.
That was some of the information included in a presentation recently to the executive group of the UI Presidential Committee on Athletics. UI law Professor William Hines, chairman of the Presidential Committee on Athletics, briefed the full group Thursday on that presentation regarding corporate sponsorships to Hawkeye athletics, and he said the entire PCA would hear the same presentation in the coming months.
“This is an aspect of the Athletics Department that is high visibility from the point of view of people out there … but low visibility on campus,” Hines said. “It’s a pretty important part.”
The leaders of the Presidential Committee on Athletics sought information from Hawkeye Sports Properties, Hines said, after a discussion at the August committee meeting about the UI’s sponsorship arrangement with Anheuser-Busch. That relationship drew some criticism, and UI President Sally Mason last month said if she had it to do over again, she would not likely renew the UI’s contract with the beer company because of the backlash.
After that PCA discussion in August about the Anheuser-Busch contract, Hines on Thursday said “we discovered that a lot of us didn’t really know how that works.”
It’s good for the PCA to have a better understanding of how the sponsorship process works, Hines said, since the UI basically outsources it to Hawkeye Sports Properties, a division of Learfield Sports, and it’s such a big revenue generator for the department.