Nick Westergaard is the Creative/Account Director and principal at Westergaard, an advertising and marketing firm started 30 years ago by [...]
Updated: 1 October 2012 | 9:40 am in Features and Columns

Should Your Brand Be on Every Social Network?


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Managing your kids’ schedules is a lot like social media marketing … Wait. What? Though it sounds like a non-sequiter or at best an odd comparison to make, the scenarios prove-out surprisingly well when you consider the challenges and choices …
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