Nick WestergaardNick Westergaard is the Creative/Account Director and principal at Westergaard, an advertising and marketing firm started 30 years ago by [...] |
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Updated: 27 September 2012 | 9:40 am in Features and Columns
Why Email Marketing Needs a Rebel’s Guide (Book Review)
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When more stories about what’s new and trendy get reported more often than other stories with relevant and sometimes contradictory data, we blame the “file drawer effect” — as in these other stories get “left in the drawer.” This is …
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