Mercy & Alliant Energy join forces to promote the Power of Pink

Karen Vander Sanden
Published: September 17 2012 | 8:55 am - Updated: 1 April 2014 | 12:33 am in
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Mercy Medical Center and Alliant Energy are joining forces to light the night pink on Thurs., Sept. 27. A special Power of Pink event that evening will mark the arrival of National Breast Cancer Awareness Month—October—with a lighting ceremony and free giveaways to promote awareness and early detection.

With the flip of a switch, the Hall-Perrine Cancer Center as well as Mercy’s main hospital entrances and other designated areas on the Mercy campus will be illuminated in pink and remain so throughout the month of October. Several large pink ribbons will also shine bright on the tallest part of the hospital.

Additionally, Alliant Energy will be giving away free energy-saving pink light bulbs, while supplies last. Those who receive the light bulbs are encouraged to put them in their porch lights for the month as a reminder to women in their neighborhood to get screened for breast cancer.

The Power of Pink event takes place outside Mercy’s Hall-Perrine Cancer Center, along 10th St. SE. A brief program at 7:30 p.m. will be followed by the illumination of the cancer center and hospital. Refreshments will be served.

The public is encouraged to attend—and wear pink. A $2 donation will be made to the Especially for You® fund for each person in attendance. The fund provides breast care services such as mammograms, biopsies and ultrasounds for those in our community who couldn’t otherwise afford them.

This year marks the 22nd anniversary of the Especially for You® Race Against Breast Cancer, on Sun., Oct. 7. The race supports the Especially for You fund. More than 16,000 people are expected to participate this year, with the race starting in front of the Hall-Perrine Cancer Center on 10th St. SE.

Mercy is proud to be the area’s leader in cancer care. The new Hall-Perrine Cancer Center opened its doors and began serving patients earlier this year. This world-class facility provides the most advanced cancer therapies and technologies inside a single, supportive healing environment – close to home.

Event Details

What: Power of Pink lighting event

When: Thurs., Sept. 27, 7:30 p.m.

Where: Mercy Medical Center’s Hall-Perrine Cancer Center

701 10th St. SE, Cedar Rapids

Why: To kick off Breast Cancer Awareness Month & promote early detection

Who: The public is invited to attend.

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