How Soon Should Your Brand Respond on Social Media?

Nick Westergaard
Published: September 10 2012 | 8:40 am - Updated: 1 April 2014 | 12:11 am in

During a recent talk on social media engagement I was asked, “How soon should you respond to an issue on social media?” I replied, as everyone knows, that the optimal social media response time is 11 minutes, 3 seconds. Duh. …

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