Iowa 1st District Republican challenger Ben Lange has launched his first television ad of the 2012 election cycle.
It’s a folksy introduction to the Independence attorney who says his parents taught him “to live within my means, to have courage, and to do what’s right.”
Those are what Lange calls “Quasky Values,” a reference to his hometown of Quasqueton in Buchanan County.
Lange, who lost a close election to Waterloo Democrat Rep. Bruce Braley in 2010, contrasts his rural upbringing and Iowa values with the values of Washington politicians who have nearly doubled the national debt to $16 trillion in less than four years.
“I grew up right here — Quasqueton, Iowa,” Lange says in the 30-second ad that features him with his wife and three daughters.
“Here in Quasky, my parents taught me to live within my means, to have courage, and to do what’s right. I took these values with me as I went to college, got married, opened my own business, and started a family,” Lange continues. “Politicians in Washington don’t share our values. Reckless spending. Record debt. They’re bankrupting our kids and it’s not right. We need to do something about it. I’m Ben Lange and I approved this message because Washington sure could use some courage from “Quasky.”
The ad is in the same vein as Braley’s first television ad of the campaign that highlights his upbringing in Brooklyn, Iowa.
“Both of my parents grew up in Iowa during the Great Depression,” Braley says in his commercial. “They taught me the values I take to Congress: work hard, meet your responsibilities, and stand up for your community. We need a lot more of these Iowa values in Congress these days.”
However, Lange says that Braley promised Iowans in a May 2006 ad that, if elected, he would “reduce the deficit.”
Instead, said Lange, Braley voted for the Wall Street bailout and for the stimulus program that cost taxpayers $1.2 trillion. Braley even voted against a balanced budget amendment on the House floor, he added. Braley says he now supports a balanced budget amendment.
Lange’s ad is scheduled to run in the Cedar Rapids market and on district-wide cable through Sept. 4.
The 20-county 1st District includes Linn County. It reaches from Marshalltown to the Mississippi River and north to Minnesota.