Nick Westergaard is the Creative/Account Director and principal at Westergaard, an advertising and marketing firm started 30 years ago by [...]
Updated: 20 August 2012 | 9:40 am in Features and Columns

How to Get Reluctant Employees to Blog More

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“I’d love to blog … but I could never do that.” It’s amazing how many people are still intimidated by the idea of blogging. Yet for many B2B and B2C brands, blogs still serve as digital content hubs — solving …
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