Brands no longer have a choice on whether or not to ‘get social.’ The cold, hard truth is that all brands are now social as conversations are already taking place whether or not you chose to engage. The first frontier on the path of engagement is the emerging field of social media monitoring. Tawlk, a social search start-up, has stepped forward with a new platform and data-collection model. I was fortunate to get a few moments with Lance Vick, Tawlk’s Co-Founder and Lead Engineer, to learn more.

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