Iowa sells more tickets to 2011 Insight Bowl than in 2010, breaks even

Published: April 2 2012 | 3:10 pm - Updated: 3 April 2014 | 4:03 pm in
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IOWA CITY — Institutional ticket sales were up, and Iowa football's revenues and expenses were almost completely even for the 2011 Insight Bowl.

Iowa and the Big Ten received 11,000 tickets for the bowl game and the school sold 5,411 tickets. That's up by 1,156 tickets from Iowa's 2010 trip to the Insight Bowl. Iowa participated in the Insight Bowl in consecutive years, beating Missouri 27-24 in 2010 and losing to Oklahoma 31-14 in 2011.

The 2011 Insight Bowl had an announced attendance of 54,247, meaning most fans bought tickets from the bowl itself.

The cost of unsold tickets was $376,992, which is syndicated among the Big Ten's 12 schools. All bowl revenue goes to the Big Ten office, and each each Big Ten school is given a budget. After the league subtracts bowl budgets and the cost of unsold tickets, each school records 1/13th share of bowl revenue (12 schools plus the Big Ten office).

The Hawkeyes were granted a $1.825 million budget by the Big Ten, and Iowa spent just over $1.821 million. The split in expenses between transportation ($650,689) and meals/lodging/per diem ($649,550) was almost even.

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