Tuesday's news that the Texas Bowl is now going to be the Meineke Car Care Bowl of Texas is very exciting.
A Texas Bowl doesn't conjure up images of anything specific. Texas? What's that?
But the Meineke Car Care Bowl? That creates imagery overload. Oil-changes. Brake pad-replacements. Tire-rotations. That's college football, folks.
The Meineke Car Care Bowl of Texas has a Big Ten affiliation. It joins other Big Ten products like credit cards (Capital One Bowl), steakhouses (Outback Bowl), technology products (Insight Bowl), sports and entertainment event tickets (TicketCity Bowl), and pizza (Little Caesars Pizza Bowl). The Rose and Gator bowls are still known by Rose and Gator, though they technically are the Rose Bowl Game presented by Citi (financial services) and the Progressive Gator Bowl (insurance).
There was no place for a Texas Bowl in the bowl landscape. Why, that would be like naming after flowers or fruit or sugar or a large reptile. There's no money in that.
If Iowa wheezes to a 7-5 or 6-6 season and lands in the Meineke Car Care Bowl of Texas, it won't be all bad. Hawkeye fans can make the best of the mediocre situation by topping off their fluids.Wow, that was a long way to go for a really bad joke.